Saturday, 9 March 2013

The Willow Collection

The willow collection named after the Mulberry's second home factory 'The Willows' it will open in Somerset in the late 2013.

http://www.mulberry.com/#/thisseason/thedetails/



This is the campaign for the new collection 'Willow'



The catwalk show......


The famous handbag's here are some from the new collection

With the 'common sense design' it focuses on the structure and simplicity for the new collection. Like all Mulberry bags they are made with leather which is carefully crafted to form each product. The new collection you see they have kept the traditional postman lock on the front, with a clever zip design which adds to the function of the bag to make it a multi-wear bag. Along with these bags you can also buy clutch bags which have the same design as the front of the bag, the envelope shape, that is also made to be simple and oversized proportions to make it more usable. 


An example, of the clutch bag in the new 'Willow' collection. 





To support the new collection they had a craftsman 'Gary Sheppard' from the British factory in Somerset, showed the skill and craftsmanship in Singapore that goes into making the new collection. He just shows the beginning process of making the product.

Screen shot of the images. http://blog.mulberry.com/



Black Shrunken Calf £1,500


This collection reflects the change in customer demands as the demand for a more versatile bag that can be used over and over again. 

combine form with function and the Willow tote has both
Emma Hill, Creative Director for Mulberry



This bag and the collection was unravelled in September, since then has been worn by many celebrities such as Kate Moss.






"Timeless Classic"
Emma Hill
Ranging in price between £795 for a clutch to £2,350 for the tote in Calf and Ostrich!



Selfridges: http://style.selfridges.com/whats-in/mulberry-willow-collection-launches-selfridges-global-exclusive



Biscuit Brown in Ostrich leather 


Selfridges is one of the places that holds the collection 'The Willow' along with the Selfridges.com. This store is the only place in globally to sell the exclusive 'Biscuit Brown in Ostrich Willow Tote'.

Online they sell not only 'The Willow Collection' but:

  • Bayswater
  • Cecily
  • Del Rey
  • Alexa
  • East West
  • Lily
  • Darwin
  • Eliza
  • Effie 
  • Antony
Harrods: http://www.harrods.com/content/the-store/news-events/2013/february/mulberry-launches-new-willow-tote/

At Harrods you can purchase the new 'The Willow Collection' and is the only store to offer the 'Willow Tote' in every colour available including three exclusive Alligator styles in black, white and deer brown.

Aligator in White

http://www.harrods.com/brand/mulberry/accessories


Another place that you can purchase 'The Willow Collection' is at New Bond Street Flagship Shop.





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