Celeb Support
Celebrities are key when trying to sell fashion. They help sell big brands as people who like them or look up to there fashion sense many people will spend money to have what they have. It is known that many celebrities get given new collections i.e. bags before they even come out in the shops as a way to sell the product.
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Lana Del Rey, Kate Moss, Alexa Chung and Rebecca Hall http://www.guardian.co.uk/fashion/2012/oct/23/mulberry-handbags-profits-warning |
These Celebrities are sitting on the front row at the Mulberry spring/summer 2013 during London Fashion Week. These women are very big in the fashion world at the moment and them being on the front row is what every designer wants.
Alexa Chung and Lana Del Ray have there own bag range for Mulberry.
The Alexa
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The Alexa http://www.mulberry.com/?gclid=cinixrirhlycfybhtaodvhoa4q/#/storefront/c5484/8352/moreviews/
This bag is a mixture of two iconic bags from Mulberry, the Bayswater and the Elkington briefcase. You can get this bag in a variety of styles and colours, this boyish/girlish bag works for any style, she is such a big celeb in fashion and has become an icon. I think this bag is more than a fashion statement but will last you along time and is very versatile.
‘It’s such an honour. I had no idea they were doing it until they presented it to me. I asked if I could get involved with the design process and they said no!’ ‘It’s such an honour. I had no idea they were doing it until they presented it to me. I asked if I could get involved with the design process and they said no!’ Alexa Chung for Grazia Fashion Magazine |
Del Rey
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Del Rey http://www.mulberry.com/?gclid=cpoxonkvhlycfw_ktaodmlaa3q/#/storefront/c5483/8892/moreviews/ |
Her inspiration to bygone glamour and her retro fashion makes the Mulberry bag a timeless classic. It's very sensible design which makes it practical icon in fashion, this bag is a reflection of her. This bag comes in a mixture of leathers such as smooth Classic Calf and Luxurious Ostrich.
‘I love the design, a perfect mix between old school Hollywood and contemporary style. It’s an honour that such a classic and prestigious brand would name a bag after me’.
Lana Del Ray for Grazia Fashion Magazine
Both of these ranges are a limited edition's and can be bought in the Mulberry shops.
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