"In British fashion land they've never had it so good. On the surface at least London Fashion"By David Hayes
http://markets.ft.com/research/Markets/Tearsheets/News-and-comment?s=MUL:LSE
This shows the position of 'Mulberry' today!
In the year 2012 'Mulberry' profits fell 36% simply because the costs of raw materials i.e. leather which is the main material in the design of Mulberry. Along with the cost of the leather rising the demand in Asia declined, they even cut back on the sales to the mid-market. Which meant they were trying to boost the brand's exclusivity, which helped the sales to rise a 6 per cent increase in the market.
"Mulberry would continue with its international store roll out as planned" Bruno Guillon- Cheif Executive
“The international retail rollout is on track with 17 to 20 new store openings expected for the full year,” he said. “During the period, we have rationalised certain wholesale accounts and refocused the outlet business, which has impacted financial performance in the short-term ... we firmly believe that this is in the long-term interests of transforming Mulberry into a global luxury brand.”
The business profile for Mulberry- the link!
http://markets.ft.com/research/Markets/Tearsheets/Business-profile?s=MUL:LSE
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