Our chosen brand is 'Mulberry' we are to understand the position in the market, current strategy and values.
We need to look at: the prices, audience, an insight and a new understanding for the brand also!
Mulberry is traditionally a women's brand, which is famous for their handbags. They have many type's of handbags in the range:
- Shoulder bags
- Satchels
- Totes
- Clutches
- Briefcases
- Travel
Many of these bags come in colours and different leathers such as natural and printed.
These all vary in price depending on what style etc. After just looking at just these products you can see that this brand is all about luxury and style.
Many of the products a certain amount are made at a time, which increases their value in the market. Whereas if the products were mass produce they would lose value very quickly as everyone would own them. They would also not be made with much care and also not by hand which 'Mulberry' products are, this is what makes them special.
Accessories
Apart from the main product you can also buy accessories for the brand such as:
- Purses- £100-£300
- Technology-£80-£400
- Scarves, Hats, Gloves-£100-£300
- Keyrings-£60-125
- Jewellery-£40-£350
- Belts-£125-£165
- Organisers and Inserts-£10-£275
- Dog wear-£70
- Care products-£8-£295
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