The New Mulberry 2013 Collection Book

 The Book

The new collection book I got from the House of Fraser, they have a little selection in this particular store. Which is the only one where you can purchase Mulberry bags, this is simply because only a selected stores can sell Mulberry.

Here are some of the pages in the book, the collection book is like a mini fashion book that shows many of the new bags this way. Just by looking at this book you can see how expensive and how these bags are shown to be a luxury product.


In the store
When i visited the store the lady was helpful and told me the type of people who comes into the store, the stereotypical rich women who wants a new bag or the young girl who has saved up and wants a good quality bag that she wants to keep. She also told me that they do not sell the exclusive collection i.e. the alligator or ostrich leather bags, you can only buy these in the actual Mulberry shops or a few selected stores.
This was a good bit of research as i have not actually looked at a brand new Mulberry bag or been to look at the section in a store. In House of Fraser like any brand in a big shop they have created a mini-shop, this section was wooded with the logo engraved into the wood that made the section. This just shows that they are keeping there good quality and appearance to help represent the brand in a positive way.
While in the store I had a look at the bags and looking inside they had bags inside instead of the plastic bags you get in any other bag range, this again shows how they are trying to show there products in a good quality manner. This is what you expect to see when you are paying a large amount of money for a bag.

 The rest of the book

The other pages in the book show how the bags are made, these just proves how the products are made by hand. However I do think this a nice way to have the book as it gives you an insight to how the bags are made, the craft and skill put into each bag, this shows you what your spending your money on.