Mulberry Interior/Furniture

I think the idea of Mulberry having a furniture range is a good idea as its a timeless classic because you always need furniture, however in time the fashion changes to french style, georgian style and shabby chic.
After visiting the library I looked at different home deco books I looked at:

The first book 'Essentially French' by Josephine Ryan and then 'Classic Interior Design' by Henrietta Spencer Churchill. These books I collected from the library to get some inspiration for how the stereotypical rich family live. 

Some pages from the books:

Looking at these pages has just given me an insight to the furniture and the look of the furniture that I might want my new idea to sell. I like the grand chandeliers that are made to be a focus point in a room or a statement chair that is positioned to be a statement piece.  In the bedroom the four poster bed is always seen in grand houses as they are a sign of money and luxury. 

I could look into statement pieces of furniture?    

Wooden Furniture

As just a starter to this idea I looked at wooden furniture as a main focus, I think this is a nice good sold product. You can get really beautiful wooden pieces like tables and I think this will be a good way to move the brand on. Just because the name Mulberry is a type of wood so I think its a nice simple connection that people wouldn't think of. I also could look into having the wood Mulberry as part of the furniture but I would have to look into the wood a bit more. However oak is a good quality expensive wood that might work?  

Interior

• Lampshades 
• Bed sheets, pillows, throws
• Mirrors
• Curtains
• Cushions
• Towel's/Kitchen towels
• Rugs
• Picture frames
• Canvases
• Lights
• Door mats
• Wallpaper
• Bath Mats
• Shower curtains
• Switches
• Plugs
• Door handles

This way wood, silk, cloth could be used to make certain things as this links to the Mulberry tree. They can be easily packaged unlike the big pieces of furniture. This can also be linked to the timeless classic idea as interior design people always update it and certain things never grow old they are just always improving. 

Home Furnishings

• Bathroom 
• Living room
• Kitchen
• Bedroom

Instead of having such an open idea of interior for Mulberry, home furnishings might just be a bit more focused and then I can have a few areas covered with products. 

For some examples I looked at 'NEXT' which have just opened up a home furnishing store:

Just by looking at the website for next, I think this would be a good idea for the brand as there are many areas in houses that can be accessorised.
I could look into brining the idea of the tree producing paper into it, like wallpaper or draw linings and the silk can also be brought to the products like pillows covers and throws. This could then be linked together and have a meaning towards the tree.

Logo

I wanted to try out a few idea's that I had and see how things worked i.e. colours and fonts. I started of by hand but found it easier to do idea's straight onto inDesign as I was able to create many ideas.